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The 27 Best Instagram Accounts for Design Inspiration

The 27 Best Instagram Accounts for Design Inspiration

Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, or lunch breaks.

That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery — a social portfolio, if you will.

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And as for the people seeking remarkable design work? Jackpot.

But to help you narrow your search, we’ve done a bit of our own curation of the best Instagram accounts to follow for design inspiration. We’ve broken the list down by category: illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy — although, you might notice that some of the work below could fall onto more than one list. notice some of their work could fall into a number of different lists.

Check out how these artists are sharing their work with the world — we’re sure you’ll find them as inspiring as we do.

The 27 Best Instagram Accounts for Design

Click on a category below to jump to that section:

Illustration

1) Steve Harrington: @s_harrington

Steve Harrington is a Los Angeles-based designer who describes his own style as having a “psychedelic-pop aesthetic.” His Instagram is full of his brightly colored, playful illustrations, many of which he’s created for brands — most notably Nike, for which he’s designed sportswear, including shoes.

2) Rachel Ryle: @rachelryle

Rachel Ryle is an illustrator, an animator, and a storyteller — and she combines all three on her Instagram account. Most of her posts are beautiful, clever, and often super cute stop-motion videos like the one below. She told Mashable that each animation takes 15–20 hours from the beginning concept to final editing, on average. If you like her work, Instagram is the place to follow her: It’s her most dedicated channel for showcasing her work. 

 

Happy National Donut Day! I was thinking, wouldn’t it be nice to be one of “those people” who proudly post a picture of their six pack on Instagram? Let’s face it, donuts happen. So this is probably the closest I’ll ever get to achieving that dream. The good news is that with donuts we can all have a sweet six pack! Whether you’re a believer in this “hole-y” holiday or not, I hope you all enjoy this very special “fried-day”! Diet or not…donut hesitate, go treat yo’self! PS Of course today’s hidden emoji is this 👉🏻🍩👈🏻. See if you can spot it 😉 #ispyemojis #stopmotion #animation #art #drawing #illustration #instavideo #instavid #holiday #baking #doughnut #donut #pink #icing #sixpack #NationalDoughnutDay #NationalDonutDay #🍩

A post shared by Rachel Ryle (@rachelryle) on Jun 2, 2017 at 5:57am PDT

3) Mikey Burton: @mikeyburton

Mikey Burton, based out of Chicago, calls himself a “designy illustrator” — his way of saying he works part time in both. Burton has done work for clients like Converse, ESPN, Target, The New York Times, TIME Magazine, and Esquire. He’s been working on a lot of editorial pieces lately, which he posts proudly on his Instagram — along with other, often-whimsical illustrations both as sketches and as final, published projects.

 

Beer map I drew for @wsjoffduty Thank you @ufoundforest for the gig! Photo by @fmrphoto 🗺 🍻

A post shared by Mikey Burton (@mikeyburton) on Jan 3, 2017 at 5:57am PST

4) Jamel Saliba: @melsysillustrations

Jamel Saliba, a.k.a. Melsy, is equal parts artist and entrepreneur, having quit her job in her mid-twenties to become a successful, full-time fashion illustrator. Her sketches are beautifully done and cover themes like fashion, friendship, and love — all in the style of contemporary chic. Since her initial success on Etsy caught the eye of consumers and brands alike, Melsy’s done client work for Hallmark, T.J.Maxx, and Home Goods.

On Instagram, she posts a combination of illustrations added to her portfolio, as well as those celebrating events or holidays, like the illustration she posted for Halloween.

Graphic Design

5) Neil A. Stevens: @neil_a_stevens

Neil A. Stevens specializes in poster design, and he’s particularly good at creating sharp, dynamic pieces.  He’s created posters for many cities and countries around the globe, including a handful for the Tour de France. 

 

Out for a spin.

A post shared by Neil_A_Stevens (@neil_a_stevens) on Aug 3, 2017 at 12:20am PDT

6) Hey Studio: @heystuxdio

Hey Studio is made up of three designers: Ricardo Jorge, Veronica Fuerte, and Mikel Romero — and is one of Spain’s most popular graphic design studios. A lot of their work features stunning geometric shapes, which they post to their Instagram account in combination with pictures of their team during the creation process (and when they’re just fooling around).

Tip: Shuffle through the entire carousel of images in the post below to see the full dimension range of work.

 

Chromatics Lamp 💫 back to 2012 a collaboration with @entresuelo1a

A post shared by Hey (@heystudio) on Jul 13, 2017 at 11:32am PDT

7) Luke Choice: @velvetspectrum

Luke Choice is an Australian living in New York whose work covers graphic design, illustration, and typography. His style is very colorful and very unique — I especially love the 3D illustration work he does, some of which are crazy cool animations. Check out his Instagram feed to see his latest work, from his own personal projects to collaborations with brands like Nike. 

 

“Popping Pixels”

A post shared by Velvet Spectrum (@velvetspectrum) on Aug 30, 2017 at 6:43am PDT

Pop Art & Installation

8) Jessica Walsh: @jessicawalsh

I’m so inspired by Jessica Walsh, both as a designer and as an entrepreneur. She joined the design firm Sagmeister & Walsh, Inc. at age 23 — back when it was just Sagmeister, Inc. Two years later, the firm’s founder Stefan Sagmeister took her on as a partner when she was only 25, and the firm eventually became Sagmeister & Walsh. They’ve designed work for very high-profile clients, such as Levi’s and HBO.

Walsh’s Instagram account is a gorgeous display of her own work, the firm’s, and design inspiration from others. 

9) Daniel Aristizábal: @darias88

Colombian Digital Artist Daniel Aristizábal’s talent is transforming regular, everyday objects into surreal, colorful renditions that are full of character. His work is “saturated with science references, retro hues, strange imagery, bold geometric patterns, and a playful sense of the absurd,” reads his SkillShare bio.

Follow him on Instagram for a peek into how he sees the world, including the collaborations he’s worked on with clients like Toy Nail Polish and Refinery29.

10) Dschwen LLC: @dschwen

Dschwen LLC is a creative studio based in Minneapolis that employs collaborative designers throughout the United States. Their design projects are created mainly for brands — including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more.

They’ve won a plethora of awards, including a Design Gold at Cannes Creativity Festival for the second image below, “traffic cone in disguise,” which they created for Twitter and Niche. Their Instagram page is chock full of creative, surprising, and clever designs — including some sweet animations.

11) Leta Obierajski: @letasobierajski

Leta Obierajski is a New York-based art director and graphic designer with an eye for bright colors, angles, and curves. What I like about her Instagram account in particular is that she writes descriptive Instagram captions that give her followers a behind-the-scenes look at her thoughts and processes, making for an incredibly interesting read.

For example, in her caption for the image below, she describes her collaboration with a fellow designer on this installation for local restaurant Le Turtle:

Color Palettes

12) Design Seeds: @designseeds

The folks behind Design Seeds’ Instagram account do a wonderful job of showing their followers just how important color schemes are to beautiful design. They use Instagram to create color palettes inspired by images submitted to them on Instagram using the #SeedsColor hashtag. This is a fun way to share their passion for nature’s beauty while encouraging engagement. 

 

today’s inspiration image for { market hues } is by @rotblaugelb … thank you, Julia, for another wonderful #SeedsColor image share!

A post shared by Jessica Colaluca, Design Seeds (@designseeds) on Sep 8, 2017 at 10:15am PDT 

13) Canva: @Canva

As a design tool, it makes sense that Canva’s Instagram account would be centered around design. Not only do they post gorgeous photos and design work, but I especially love their color palette series, where they create color palettes based on photos, much like Design Seeds.

As an added bonus, they include the names and hex codes of each color and prompt their followers to punch the hex codes into their Canva color wheel to use them in their own designs.

Street Art

14) Jaime Rojo: @bkstreetart

Jaime Rojo isn’t a street artist; he’s a photographer of street art. One of his goals, which he articulates on his website, is to photograph new public art, street art, graffiti, and urban art as they’re created, not just in Brooklyn, but all over the world (thanks to a partnership with Urban Nation Berlin). He keeps an eye on developing trends and strives to lead a worldwide conversation about how these trends affect popular and art culture. His Instagram is a live collection of his photographs, in which he credits and tags the artist when known.

 

Daze. For your eyes only. @dazeworldnyc #daze #streetart #nyc #muralart #urbanart #manhattan

A post shared by Brooklyn Street Art (@bkstreetart) on Aug 31, 2017 at 6:07pm PDT  

15) Biafra Inc.: @biafrainc

Biafra Inc. is an anonymous Minneapolis-based street artist who creates his work via spray paint, screen printing, stencils, stickers, and posters. As he tells it, his work is often “a visual retelling of stories that are apart of his life.” As a self-proclaimed news junkie, he also incorporates socio-political themes in his work from time to time. His Instagram account is an inspirational showcase of his work in a variety of urban environments all over the Midwest. 

biafrainc-instagram-4.png

16) Fumeroism: @fumeroism

“My art is an extension of my character, bold and uninhibited, assertive and unorthodox.” That’s how anonymous street artist Fumeroism describes his colorful, expressive, contemporary street art. His designs are often caricatures of real subjects, like his portrait of fellow street artist Sebastien Waknine in Barcelona in the image below. Follow Fumeroism on Instagram for colorful, bold, and energetic street art in locations all over the world.  

17) Banksy: @banksy

Unsurprisingly, the famous British street artist Banksy often goes for long peiods of time without posting to his Instagram account. And yes, it is his official account — Banksy’s publicist Jo Brooks confirmed it in a tweet:

But when he does, it’s not something you’ll want to miss.

For example, in February 2015, after almost a year and a half of nothing new on Instagram, Banksy posted a caption-less photo to his Instagram account of a brand new, never-before-seen piece of street art that Paste Magazine theorized appeared to be “done over a door. The location has not been discovered or revealed as of yet.” Follow his account to scroll through some of his great work and to stay in the loop in case a new piece appears.

Photography

18) VuThéara Kham: @vutheara

When it comes to beautiful photography, there are a whole lot of Instagrammers to choose from. One of my favorites is Paris-based photographer VuThéara Kham, who actually started his career on Instagram and became quite popular in the Instagram community. Follow his Instagram account for gorgeously framed photos of Paris’ (and other European cities’, as per below) landscapes and people.

 

Zurich by night 👫💙 #@visitzurich #visitzurich

A post shared by VuTheara Kham (@vutheara) on Sep 10, 2017 at 3:22am PDT

19) Hiroaki Fukuda: @hirozzzz

Instagram is actually the basis of Hiroaki Fukuda’s photography career, which is why his posts on there are so darn good. Like Kham, Fukuda started as an Instagram hobbyist in Tokyo and ended up gaining a huge following.

When big brands caught wind of his talent and began hiring him for different projects, he became a full-time Instagrammer. Now, he travels all over the world taking photos for companies like Nike and Christian Dior. Side note: He told CNN in an interview that he likes when people comment on his photos … so comment away! 

 

Another one from the 🕷

A post shared by Hiroaki Fukuda (@hirozzzz) on Aug 6, 2017 at 7:01am PDT

20) Dirk Bakker: @macenzo

Although Dirk Bakker is an Amsterdam-based graphic designer, he likes to take photographs of art, design, and architecture — and post it to his Instagram account. He has a keen eye for taking something “normal” — like cranes or a staircase — and transforming it into a stunning image with a great sense of depth. He’s especially talented at capturing repetitive patterns like lines, geometric shapes, forms, and colors, making for striking images with strong visual impacts.

 

Summer Balconies . #Brussels #SeeMyCity #Architecture #Minimal

A post shared by Dirk Bakker (@macenzo) on Jun 27, 2017 at 4:11am PDT

21) Max Wanger: @maxwanger

Max Wanger is a Los Angeles-based photographer who specializes in portraits, including wedding photos. His Instagram posts are a combination of his personal photography and the work he’s done for clients. What I love about his photos is that they have a romantic, personal touch, and often make beautiful use of negative space.

 

hope these cheer up those who need cheering.

A post shared by max wanger (@maxwanger) on Sep 10, 2017 at 5:25pm PDT

Typography

22) Erik Marinovich: @erikmarinovich

Erik Marinovich is a lettering artist and designer and an entrepreneur. In addition to drawing letters, logos, and type for big brands like Nike, Target, Google, Facebook, Sonos, and Sharpie, Marinovich has also co-founded Friends of Type, a collaborative blog and shop, and Title Case, a creative work space that runs workshops and lectures. His Instagram account is a great showcase of his impressive lettering work, from branded design work to impressively cool doodles.

23) Ahda: @misterdoodle

Ahda, the man behind the Mister Doodle pseudonym, is a hand letterer who’s done design work for big brands like Element Skateboards, The Sunday Times U.K., Citizen Apparel, and more. His specialty is incorporating his beautiful, curvy hand lettering into shapes and illustrations. Check out his Instagram for photographs of his lettering work, including t-shirt designs and creative showcases of his projects alongside relevant props.

24) Cyril Vouilloz: @rylsee

Cyril Vouilloz, a.k.a. Rylsee, is a Berlin-based designer with a fun and experimental take on typography. His unique hand-drawn lettering work plays with lines and dimensions — and what makes his Instagram posts so cool is that many of them show his fingers “interacting” with his illustrations, enhancing the optical illusions in a way that’ll blow your mind a little bit. Browse through his crazy cool work on Instagram, and follow him to see what original artwork and distortions he comes up with next.

25) Arabic Typography: @arabictypography

Beautiful typography doesn’t just mean Latin letters. In fact, some of the most beautiful typography in the world comes from Arabic script. There are many features that make Arabic lettering so aesthetic: It’s written from right to left, it can include accents and dots or lines, and its letters can vary in shape depending on their position in a word.

The Arabic Typography Instagram account, run by Egypt-based Noha Zayed, is a collection of beautiful Arabic typography — from signage to street art to tattoos — that’s crowdsourced from all over the world.

 

Found by @azaharaem in #Morocco. #foundkhtt

A post shared by #foundkhtt (@arabictypography) on Jul 31, 2017 at 2:45am PDT

Calligraphy

26) Seb Lester: @seblester

Artist and Designer Seb Lester is one of the most famous calligraphy artists on Instagram, with over one million followers (as of this posting). The vast majority of his posts are actually videos — and for good reason.

“So much of calligraphy is about movement and rhythm, and a short video can capture the beauty and the magic of calligraphy in a very Internet-friendly format,” he told The New Yorker. “Recurring words in people’s comments are ‘mesmerizing,’ ‘hypnotic,’ and ‘satisfying.’ For reasons I don’t fully understand, people clearly enjoy watching the process of something perceived as ‘perfect’ being made from start to finish.”

27) Lindsay Oshida: @lindsayoshida

Lindsay Oshida is a Los Angeles-based graphic designer who posts beautiful calligraphy work to her Instagram account. She gained a lot of attention on Instagram for her “Game of Thrones” quotes, which she posted once per day during the ten days leading up to the 2015 season premiere.

For example, she did her piece “Kill the crows” (the image below) in black letter with walnut ink, according to The New Yorker, and the black crows were sketched using a crow-quill nib — “a calligrapher in-joke.” She’s since posted quotes both from “Game of Thrones” and other popular TV shows, and claims other calligraphers have followed her lead.

We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!

Google offers to display rival shopping sites via an auction in response to EU antitrust order

Google offers to display rival shopping sites via an auction in response to EU antitrust order


(Reuters) — Alphabet unit Google has offered to display rival shopping comparison sites via an auction in order to comply with an EU antitrust order to stop favoring its own shopping service, four people familiar with the matter said on Monday.

The proposal, which resembles a failed offer made to the European Commission three years ago to settle the case, would allow competitors to bid for any spot in its shopping section known as Product Listing Ads, the people said.

Under the previous proposal aimed at settling the long-running EU antitrust investigation, the world’s most popular internet search engine had reserved the first two places for its own ads.

The new proposal, submitted to the European Commission on Aug. 29 following a record 2.4-billion-euro ($2.87 billion) fine, would also see Google set a floor price with its own bids minus operating costs.

The offer does not address the issues set out by EU competition regulators, the people said. The Commission had ordered Google to treat rivals and its own service equally.

“This is worse than the commitments,” one of the people said, declining to be named because of the sensitivity of the matter.
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13 Things You Should Never Say in a Job Interview

13 Things You Should Never Say in a Job Interview

I never used to understand what people mean when they say that they “interview well.” 

How was that possible? If you’re too prepared, your answers sound robotic, and if you’re too unprepared, you start most answers with a long sip of water to gather your thoughts.

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Now, I understand (or at least, I think I do) what it means to interview well: Interviewing well is possible when you speak with confidence and competence about your experiences and your capabilities.Click here to download our free guide on how to succeed in your new marketing  job.

This is easier to accomplish when you apply for jobs you’re qualified for — I definitely wouldn’t come across as confident or confident if I applied to be a neurosurgeon. But once you’ve come across the perfect job opening and have an interview on the books, start thinking about yourself and how you’ll fit into the company, and the role — and the answers will flow naturally, without seeming rehearsed.

That being said, there are a few things you should prepare — what not to say. Below are 15 responses, questions, and words you shouldn’t drop in an interview — if you want to come across as confident and competent, that is. We’ll review what not to say, why not to say it, and what to say instead.

What Not to Say in an Interview: 13 Phrases to Avoid

1) “What do you do here?”

Why Not:

You should know the answer to this question already — because you thoroughly researched the company and your interviewer. Make sure you prepare for your interview by learning about who will be asking you questions so you can start an interesting conversation.

Instead, Say: 

“I read that you helped launch a new product last year. How was that experience?”

Ask a question that shows you’ve done your research — and starts an interesting discussion.

2) “I’m really nervous.”

Why Not:

Confidence is a big part of preparedness, and the role you’re interviewing for will most likely require you to be decisive and confident so you can get things done. So don’t say you’re nervous — it will probably make you more nervous, and it won’t do you any favors with your interviewer, either.

Instead, Say:

“I’m excited to be here!”

It’s okay to feel nervous — just don’t say it. This phrase expresses what might be behind that nervousness — enthusiasm — and will (hopefully) help you relax a little bit.

3) “Um … “

Why Not:

Filler words like “um,” “like,” and “well” are a no-no. You have limited time in your interview to make a great impression, so use the time you have to speak eloquently and thoughtfully.

Instead, Say:

“That’s a great question … “

If you need to buy yourself some time to answer a question, start your answer with a phrase like this instead. It’s understandable if you need a moment to collect your thoughts, just use the right words to do it.

4) “[A lie.]”

Why Not:

As tempting as it might be to differentiate yourself from other applicants, don’t tell a lie in your interview that might come back to haunt you if you get the job. Whether it’s knowing how to use a certain software or familiarity with a social network’s ad platform, a lie could hurt you if the truth comes out later.

Instead, Say:

“I’m not familiar with that, but I am experienced in …”

It’s okay if you don’t know how to do or use something your interviewer asks about — after all, learning on the job is a real thing. If you run into this question in an interview, pivot to something you do know how to use that’s related — and note that you’re excited to learn more.

5) “I grew our blog traffic a lot.”

Why Not:

If you’re going to toot your own horn, make sure you have some data or evidence to back it up. Anyone can say they excelled in a previous role, but numbers or examples will make you stand out to your interviewer.

Instead, Say:

“Over the course of two years, I grew blog traffic by 150%.”

If you don’t have numbers to use, you might consider leaving out this tidbit — or using qualitative data to toot your own horn instead. “Customers said it was one of the best events with the company they had ever attended.”

6) “I hate my job.”

Why Not:

You’re interviewing for a new job, so obviously your current role isn’t perfect for you. There’s no need to editorialize your reasons for seeking a new role with complaints or bad-mouthing — it makes you seem immature, and it won’t curry you any favor with your interviewer, who, among other things, will be evaluating your emotional intelligence and maturity. Maybe you do hate your job, but don’t say it — instead, explain why you’re seeking a new opportunity.

Instead, Say:

“I like what I’m working on, but I’m ready to learn more about inbound marketing by taking on a new challenge in a content creation role.”

Say what you like about your current role, but frame your desire to seek a new role as an interest in learning more, taking on a new challenge, or expanding a skillset.

7) “My boss is the worst.”

Why Not:

Just like the previous question, it’s critical that you don’t speak ill of your current role or your current team when discussing why you want to pursue a new role. It’s immature and petty — not to mention, your interviewer could be your boss if you get the job. They might not be interested in hiring someone who might turn around and speak ill of them in a future interview.

Instead, Say:

Nothing.

Seriously, don’t say anything personal about your current boss. You could offer an answer like, “It’s challenging to hit goals when leadership priorities are constantly changing,” but honestly, we don’t recommend saying anything that could be perceived as a personal slight.

8) “I don’t know.”

Why Not:

It’s okay to not know the answer to a question, but don’t leave it at that! Make sure your answer acknowledges a gap in your understanding in a way that still gives you authority.

Instead, Say:

“I’m not certain of the answer, I’d need to dig into more data from the email marketing team to know for sure.”

Sometimes, interviewers will spring questions on you to test your on-the-spot critical thinking skills. If you can’t answer the question, at least demonstrate how you’d figure it out if it happened to you in the role.

9) “My greatest weakness is that I’m a perfectionist.”

Why Not:

Self-compliments disguised as critique make my eyes roll so hard. Your interviewer has heard every one of these in the book, so don’t try to trick them into thinking your “greatest weakness” is anything but a special skill on your resume.

Instead, Say:

“My greatest weakness is public speaking, something I haven’t had many opportunities to do in my current role, so I’m hoping to expand on those skills working with a bigger team at this company.”

Be honest and use a real weakness — but make sure you caveat that with what you plan to do to make it a strength, whether that’s by taking a class or by simply practicing.

10) “Sh*t.”

Why Not:

Even if your interview drops a profanity, and even if you know the company culture allows for F-bombs, it’s best to keep your first impression appropriate for all ages. Interviews are a formal setting, and if the role you’re interviewing for involves representing the company externally, your interviewer will want to know that you can rein in your vocabulary if it’s particularly profane.

Instead, Say:

Nothing. Don’t swear.

11) “What’s the salary?”

Why Not:

Don’t ask questions about salary, company policies, or benefits until you’ve been extended an offer. It’s a fair question to ask your recruiter, but don’t waste time during your interview — when you should be talking about skills you’d bring to the role — by asking about salary, work-from-home policies, or how many vacation days you’ll have.

Instead, Say:

Nothing. Wait until you receive an offer to ask specific company policy questions.

12) “I don’t have any questions.”

Why Not:

Come on! You need to come prepared with a final question when you’re inevitably asked this at the end of your interview. It shows that you’re engaged, interested, and that you’ve been paying attention to what your interviewer has said over the course of your time together.

Instead, Say:

“What do you wish you’d known before starting here?”

“What’s the biggest challenge about working in this industry?”

Ask an open-ended question based on what you know about your interviewer to learn more about the company culture or team priorities. This will be useful information for you, and it’ll help you end your interview on the right foot.

13) “When will I hear back about the role?”

Why Not:

When we say you should have a question at the end ready, we don’t mean this one. This is another question for your recruiter, not your interviewer — so don’t be too pushy.

Instead, Say:

“Thanks so much for your time, I really enjoyed learning more about you and the company.”

Or something along those lines. Be gracious, humble, and kind when signing off of your interview to leave your future new employer with the best possible impression.

Google launches Tez, a mobile payments app built for India

Google launches Tez, a mobile payments app built for India


Google has announced a new mobile payments app for India as the internet giant moves on its mission to ingratiate itself with the “next billion” internet users across the country.

Available on both Android and iOS, the Tez app can be used by anyone to pay friends, local merchants, or even online sellers. The system is built on India’s Unified Payments Interface (UPI), which is basically a way for banks to transfer money to one another directly and instantly, based on a single identifier, thus bypassing the need for a billing processor.

Tez is designed to ultimately replace cash transactions.

The push for India

India has emerged as a key focal point for Western tech firms, with Apple committed to selling iPhones manufactured in Bengaluru, Intel spending $178 million on a new “smart and green” R&D facility in the country, Facebook showing growing interest, and Amazon opening its first AWS data center in Mumbai.

Google, for its part, has been going all in as it targets new and existing internet users in India with a range of initiatives that include launching public Wi-Fi hotspots and an offline-first YouTube app. It also beat Spotify to launch its music-streaming service in India back in April.

India has been slower to adopt smartphones and internet usage than many other markets, but as of 2016 it had more than 300 million smartphone users — a figure that can only grow in a country with a population of 1.3 billion. That is certainly why there has been a concerted effort from tech companies to get more people online and using their services.

Some Western countries, such as Sweden, are close to becoming completely cashless, but paper and coins remain a popular payment method in India — something that Google wants to address with Tez.

“The internet is becoming a daily part of life for many Indians — that includes messaging friends and family, searching the web for information, reading news, watching music videos, or playing games,” noted Caesar Sengupta, vice president of Google’s “next billion users” team. “But when it comes to paying for things — vegetables, bus fares, splitting the bill at dinner, or paying on delivery for something purchased online — those smartphones often go unused. Out instead comes… wads of paper. Indians love cash.”

Google may be hoping to compete with cash, but the company also recognizes its benefits — for example, cash lets you pay for things without the recipient learning your personal information. With that in mind, Tez (which is Hindi for “fast”) offers a “cash mode” for local peer-to-peer (P2P) transactions. Activating this allows you to pay for goods without sharing private information, such as phone numbers or bank accounts.

It’s worth noting here that this feature only works when paying another Tez user, but the proximity-based payments feature — which uses audio QR (AQR) to transmit data — opens the system to many more devices. Near-field communication (NFC), which is what Google’s Android Pay is based on, requires NFC-enabled phones in order to work — and many lower-end Android devices do not have NFC. Similarly, Apple has historically restricted NFC access on iPhones to Apple Pay.

With Tez, two devices just need to be brought close together, with the respective users hitting “pay” or “request” to initiate the transaction.

Above: Tez: “Pay”

 

Tez is compatible with bank-to-bank payments covering more than 50 Indian financial institutions, and while its basic incarnation allows businesses to accept payments directly into their bank accounts, Google is also touting a separate Tez for Business program. This allows companies to interact with consumers through a dedicated business profile channel within the Tez app, where they can accept payments and offer deals. They will also be able to accept payments for goods through their mobile websites.

Google’s contactless Android Pay digital wallet service has yet to make it to India, so it’s not clear yet whether Tez is being launched instead of Android Pay — it certainly seems like that could be the case. However, reports from earlier this year suggested that Android Pay would be coming to India sometime this year.

Samsung actually beat both Google and Apple to launch its mobile payments service in India back in March, with the Korean tech giant integrating India’s UPI into the Samsung Pay app, as well as Indian commerce platform Paytm.

Google added that it has big plans for Tez moving forward. “We’re just getting started,” continued Sengupta. “This is the first step on the long and important journey toward enabling a cashless India — a crucial component of a digital India.”
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